Inspired by Saudi Arabia. Watched by the world. We are proud to be the Middle-East’s first Emmy Award-winning Creative Shop. Boxing has a special place within culture. It captures the imagination of the public like no other sport. So when it came to the rematch of Tyson Fury and Oleksandr Usyk, we knew we had to create something beyond a campaign. We had to create a moment in time. So to have publications and broadcasters around the world call it “the greatest promo of all time”, means we did exactly what we set out to do: entertain the people. But we’re not stopping at an Emmy win. From here we want to think even bolder. Act even braver. Raise the bar again, and again, and again, and again. Because this is where creativity is unleashed. This is where ideas untamed. This is: BigTime.