THE IMPOSSIBLE DREAMESPORTS WORLD CUP IN RIYADH
A global stage demanded a global launch. The Esports World Cup in Saudi Arabia was introduced not through spectacle alone, but through the people who live and breathe the game.
We placed gamers at the heart of the campaign, not as avatars or statistics, but as individuals with stories worth telling. Every scene blended the intensity of gameplay with the realities of life outside the screen — showing that behind every victory lies discipline, sacrifice and unshakable resolve.
Unique, human, and deeply passionate, those journeys all converged in one place: a world cup born not just from games, but from the spirit of those who play them.
CEO: Mohammed Sehly
CCO: Rayyan Aoun
Head of Creative & Innovation Operations: Ehab Armanious
Senior Business Director: Ziad Chehab
Agency Producer: Inas Nagy
Sn. Copywriter: Mohammed Binkhudair
Director: Rick Darge
Client: Esports
Agency: Big Time Creative Shop
Project Name: Impossible Dream
Director: Rick Darge
Co-Writers: Ian Pons Jewell & Edward Leer
Production Company: ProdCo
Founders / EPs: Ian Pons Jewell & Zico Judge
Producer: Theo Hue Williams
Production Manager: Dan Dobrin
DOP: Octavio Arias
Post Producer: Ann Mykhailenko
Client: Esports
Agency: Big Time Creative Shop
CEO: Mohamed Sehly
CD: Rayyan Aoun
VFX Studio: CGF
VFX supervisor: Pavel Bezborodov
VFX producers: Ekaterina Averina, Aleksandr Gorokhov
Colourist: Sam Gilling
Editor: Dylan Edwards Editor Assistant: Astrid Cerdeño
Edit House: Cabin
Audio Post Facility: No. 8 London
Sound Design and Mix: George Castle & James Benn & Rachel Scott
Post producer: Karen Noden
Foley: Foleyhouse
Music Company: Mr Pape
Music Supervisor: Chloe Sitton
Composer: Robert Gulya