Everything or NothingCRAWFORD VS MADRIMOV
People often describe great sporting events as ‘cinema’. So to promote Terrence Crawford versus Israil Madrimov, we created just that.
Grand Prix – Dubai Lynx
2x Gold – Clio Awards
3x Silver – Clio Awards
Gold – Young Arrows
Gold – Shots EMEA
Everything or Nothing spoke to the heart and humanity behind the brutal beauty of boxing. The antithesis of a typical sports promo, the fighters were laid bare for the world to see. Their childhoods uncovered, their emotions exposed, their sacrifices outlined.
The story hit just as hard as the champions in it, leaving boxing fans and beyond no choice but to feel invested in the fight. With over a billion impressions, millions of views, and endless adoration online.
This was the sweet science like it had never been seen before. Giving fans a new perspective on the sport, just when they thought they’d seen it all.
“This gorgeously crafted film offers an intense and emotive glimpse into the
career journeys of boxers Terence Crawford and Israil Madrimov.”
D&AD
“A fresh take that breaks away from traditional sports advertising.”
CREATIVE REVIEW
CHAIRMAN OF GEA H.E. TURKI ALASHIKH CHAIRMAN OF GEA
CEO MOHAMMED SEHLY CEO BigTime Creative Shop
CCO RAYYAN AOUN CCO BigTime Creative Shop
CREATIVE DIRECTOR AHMAD SHANAA CREATIVE DIRECTOR BigTime Creative Shop
ASSOCIATE CREATIVE DIRECTOR HAZEM ELSAIDY ASSOCIATE CREATIVE DIRECTOR BigTime Creative Shop
AGENCY PRODUCER INAS NAGY AGENCY PRODUCER BigTime Creative Shop
SENIOR BUSINESS DIRECTOR ZIAD CHEHAB SENIOR BUSINESS DIRECTOR BigTime Creative Shop
SENIOR EDITOR MOHAMED QARAWI SENIOR EDITOR BigTime Creative Shop
SENIOR COPYWRITER MOHAMED BASALAMA SENIOR COPYWRITER BigTime Creative Shop
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