Oh Ya Hilali
PUMA celebrates Alhilal 67th anniversary
Football shirt releases should have the heart and soul of the club woven into them. So we teamed up with Puma to turn Al Hilal’s anniversary jersey drop into an anthem for the ages.
We brought fans, legends and history together in a special celebration of Al-Za’eem. The iconic “Oh Ya Hilali” chant was unleashed as the rallying cry of the film while we flicked through a record-breaking 67 years of glory.
The shirt nearly sold out on its very first day on the shelves, with fans young and old passionately representing the legacy of Saudi Arabia’s greatest club. And today, as the brand grows bigger and bigger, we’re proud to have played our part in The Blue Wave crashing further into culture.
“Marking Al Hilal’s 67th anniversary, PUMA transformed a jersey launch into a cultural tribute blending football, heritage, and style in a way that celebrates Saudi Arabia’s most iconic club.”
Campaign Middle East