Obsession
The USYK2FURY Syndrome
The film builds anticipation as Joshua and Ngannou face off in the ring, delivering simultaneous knockout punches. For us—and fans worldwide—it felt like stepping into an arcade game where the ultimate champions from both realms collide. It’s like choosing two powerhouse fighters and throwing them into a world inspired by ‘Street Fighter’ where anything can happen.
Chairman of GEA: H.E. Turki Alalshikh
Client: Riyadh Season
Agency: BigTime Creative Shop
CEO: Mohammed Sehly
CCO: Rayyan Aoun
CIO: Anis Zantout
Business Director: Ziad Chehab
Head of Social Media: Nael Girgis
Agency Producer: Inas Nagy
Art Director: Gustavo Bilesimo
Director: Roman Chassaing
Executive Producer: Simon Cooper
Producer: Tom Cartwright
PM: Rosie Pike
DOP: Nico Poulsson
Production Designer : David Bersanetti
1st Ad: Robert Thorpe
Costume: Claudia Martins
Nominated for British Arrows 2024
Bronze pencil at D&AD 2024
ADC Craft Video in Direction finalist
ADC Craft Video in Animation finalist