Two of boxing’s all-time greats descended into surreal paranoia. Trash talk twisted into hallucinations. Viral quotes became echoing nightmares. And your enemy’s face was everywhere.

Fueled by internet culture, fed by insane effects, and built to break algorithms, Obsession turned the hype of 2024’s biggest fight into a full-blown horror trailer.

Fans around the world crowned it “the greatest promo of all time”, flooding social media with memes, shares, edits and reactions.

And come fight night, they climbed out from behind their couch and onto the edge of their seats — ready for an all-time classic Riyadh Season event.