TOUCHING HANDSGuy Ritchie's take on "Sweet Caroline"
What happens when a legendary British director, a legendary British stadium anthem, and two legendary British boxers collide in a cacophony of chaos?
2x Silver – Clio Awards
Touching Hands, directed by the great Guy Richie, took boxing promos to another level. A near-four minutes of frenetic action, the short film was soundtracked by the ultimate singalong song ‘Sweet Caroline’, and starred Anthony Joshua, Daniel Dubois and a selection of the undercard.
Murder, suffocation, burning alive, bullet wounds, electricution in the bathtub — nothing was off the cards. As the tension rose, so did the fighters, culminating in a chorus that shook Wembley Stadium to its core.
As the film ended, 80,000 people continued to sing the song before the fighters walked to the ring. This wasn’t just promotion for a big event, this was blurring the lines between campaign and culture.
“Ritchie brought his trademark style to the commercial, capturing the intensity, grit, and spirit of competition that defines the sport of boxing.”
LBB
Chairman of GEA: H.E. Turki Alalshikh
Agency
BigTime Creative Shop
CEO: Mohamed Sehly
CCO: Rayyan Aoun
Senior Business Director: Ziad Chehab
Senior Agency Producer: Inas Nagy
Senior Art Director: Gustavo Bilesimo
Production
Production Company: RESET UK / Creators Inc
Director: Guy Ritchie
Executive Producer: Chris Barrett
Executive Producer: Dave Morrison
Executive Producer: Jani Guest
Producer: Annabel Ridley
DOP: Ed Wild
1ST AD: Joe Geary
Production Designer: Sophie Becher
Stunt Coordinator: Mark Mottram
Costume Designer: Loulou Bontemps
Editing
Marshall Street
Editor: Patric Ryan
Assistant Editor: Hannah Yerbury
Producer: Fay Butler
VFX: Framestore
Creative Direction & VFX Supervision:
ECD and VFX Supervisor - WIlliam Bartlett
Compositing Supervisor - Luigi Russo
VFX Shoot Supervisor - Murray Butler
CG Supervisors - Patrick Ross, John Montefusco, Jay Khan
Production:
Executive Producer - Anna MacDonald Producer - Dale Amanda Heron
VFX Co-ordinator - Doug Russel-Fisher
GRADE: Company 3
Senior Colourists - Jean-Clement Soret, Matthieu Toullet