IV CROWN SHOWDOWN
WHO WILL CLAIM THE 4 BELTS?
Riyadh Season has become more than a festival. It is Saudi Arabia’s global stage for sport, culture and entertainment. With the IV Crown Showdown, it cemented its role at the forefront of world boxing, presenting a clash of two undefeated champions that doubled as a statement of the Kingdom’s growing influence in global sport and spectacle.
The film reimagined Artur Beterbiev and Dmitry Bivol’s rivalry as a mythic odyssey. Their ascent toward undisputed glory was told through the metaphor of a perilous mountain climb, the IV Crown at its summit symbolizing the four titles at stake. Set in an ancient, war-torn realm, the fighters battled armies, mythical beasts and each other, weaving real-world references, like Bivol’s bear fight nodding to his victory over Canelo, into a cinematic allegory of their paths to greatness.
Blending sweeping live action with intricate VFX, the campaign transformed a bout into a legend, capturing the imagination of millions worldwide. With over 42 million views, 3.7 billion impressions, and 1.9 million engagements, the film was hailed as a “cinematic masterpiece” by press and fans alike.
CLIENT: RIYADH SEASON
AGENCY: BIGTIME CREATIVE SHOP
CHAIRMAN OF GEA: H.E. TURKI ALASHIKH
CEO: MOHAMMED SEHLY
CCO: RAYYAN AOUN
ASSOCIATE CREATIVE DIRECTOR: HAZEM ELSAIDY
SENIOR AGENCY PRODUCER: INAS NAGY
SENIOR BUSINESS DIRECTOR: ZIAD CHEHAB
SENIOR COPYWRITER: WAYNE FERNANDES
SENIOR COPYWRITER: MOHAMED BASALAMA
PRODUCTION COMPANY Truffle Film
EXECUTIVE PRODUCER Michel Abou Zeid & Cynthia Chammas
DIRECTOR Salomon Lightelm
DOP Christophe Colette
SENIOR PRODUCER Maria Awika
Head of Post production Mary Bou Akl
Head of Research Elissa Massaad
AD Oleksi Smoliar
Director’s agent Nicholas burgland
Rick Romaniuk
Georges Rouhana
Sami Abou Zeid
Sabine Raji
Jihad
Service in Slovenia – Bas Production
Executive Producer Andrej Caruso
Art Director Nataša Rogelj
Wardrobe Stylist Monika Lorber
Line Producer Marija Milenković
AD Danijel Krizanovic
AD Davir Tatic
Stunt Coordinator / Choreographer Filip Kržišnik
SFX Master Jaka Samsa
Casting Director Alenka Krč
MAKEKUP ARTIST: Alenka Nahtigal
Photographer Kurt Iswarienko
Photo retoucher Johan Cabbe – at Senjor Studio
Photo retoucher Cabbe – at Senjor Studio
VFX Untold Studios
Editor David Gesslbauer
Colourist Julien Alary
Music Composer Ryan Taubert
Sound Design Ballad
MIX SAM ASHWELL
Voice Over David Sibley