Can't lose this fightThe first Anime Music Video ever done for boxing
This work pushes the boundaries of traditional sports promos, transforming a fight announcement into an emotionally charged cinematic experience.
Bronze – LIA
Rather than relying on typical fight footage, we crafted a rich, story-driven anime-inspired music video, something never before seen in boxing. Top anime artists crafted a seamless blend of styles, using fluid animation, bold colors, and surreal transitions to depict the subconscious fears of the fighters. Every frame pulsed with emotion. The lyrics and melodies echo the fighters’ resilience, perfectly synchronized with the animation’s highs and lows.
Client: Riyadh Season
Agency: BigTime Creative Shop
Production House: Psyop
Animation Studio: Le Cube
Chairman of GEA: H.E. Turki Alalshikh
Chief Executive Officer: Mohammed Sehly (BigTime)
Chief Creative Officer: Rayyan Aoun (BigTime)
Agency Producer: Inas Nagy (BigTime)
Senior Art Director: Gustavo Martins
Senior Business Director: Ziad Chehab
Social Media Director: Nael Girgis
Creative Operation Director: Ehab Armanious
Director: Santiago Oddis
Co-Executive Producers: Andrew Linsk (Psyop), Fernanda Soma (LeCube)
Line Producers: Jay White (Psyop), Mercedes Lauria (LeCube)
Animation Director: Federico Radero
Art Director: Santiago Oddis
Guest Directors: Sebastian Pfeifer, Margherita Premuroso, Florian Perron
Character Design: Franco Vecchi
Additional Character Design: Gop Gap
Color Script: Charlotte Cousquer
Styleframes and Backgrounds: Lucas Tunder, Nahuel Sagárnaga Cozman, Franco Vecchi, Diana Montes, Lorenzo Natale, Nicolas Gardeazabal, Fernando La Mattina, Marco De Masi, Jeffri Honesta, Gop Gap
Poster Design: Franco Vecchi
Compositing Supervisor: Tomás Graham
Compositing: Fernando La Mattina, Alcides Izaguirre, Daniel Di Paola, Andrés Almasio
2D Animation and Tie Down: Appétit, Yas Hanna, Ana Clara Artaza, Manu Calderone, Lisandro Schurjin, Jonathan Djob Nkondo
FX Animation: Appétit, Alice Tagliapietra
Clean Up Supervisor: Laura Desmery
Tie Down and Clean Up: Laura Desmery, Melisa Pighin, Antonella Cuozzo, Sofia Fernandez Vallejo, Sofia Ruocco, Sofia Sosa, Cynthia Perez Daubert, Julieta Culaciati, Angelys Brunetti, Nicolás Carmona, Matias Juárez, Daniela Donato, Apus Estudio, Appétit
3D VIsual Effects: Fernando La Mattina
SFX: Facundo Capece
Artist: New Hope Club
Label: Hollywood Records x London Alley x BigTime
Songwriter: Marcus Lomax, Demitri Lerios
Producer: Marcus Lomax, Demitri Lerios
Mixer: Joe Zook