Can't lose this fight
The first Anime Music Video ever done for boxing
This work pushes the boundaries of traditional sports promos, transforming a fight announcement into an emotionally charged cinematic experience.
Rather than relying on typical fight footage, we crafted a rich, story-driven anime-inspired music video, something never before seen in boxing. Top anime artists crafted a seamless blend of styles, using fluid animation, bold colors, and surreal transitions to depict the subconscious fears of the fighters. Every frame pulsed with emotion. The lyrics and melodies echo the fighters’ resilience, perfectly synchronized with the animation’s highs and lows.
Client: Riyadh Season
Agency: BigTime Creative Shop
Production House: Psyop
Animation Studio: Le Cube
Chairman of GEA: H.E. Turki Alalshikh
Chief Executive Officer: Mohammed Sehly (BigTime)
Chief Creative Officer: Rayyan Aoun (BigTime)
Agency Producer: Inas Nagy (BigTime)
Senior Art Director: Gustavo Martins
Senior Business Director: Ziad Chehab
Social Media Director: Nael Girgis
Creative Operation Director: Ehab Armanious
Director: Santiago Oddis
Bronze – LIA