A Tale As Old As TimeThe Fight Of the Century

This was not framed as a bout alone, but as a pilgrimage through history. A clash of the undefeated reimagined as a grand odyssey. With the resonant voice of Paul Anderson as guide, the audience was carried across epochs of battle, through the echoes of warriors who carved their names into legend.

Silver – Dubai Lynx

Bronze – Dubai Lynx

Bronze – Clio Awards

Gold – Cresta Awards

Bronze – Cresta Awards

Silver – LIA Awards

Bronze – Epica Awards

Usyk and Fury squared off across universes, hurling phantom strikes across vast chasms. The blows of mind games, the artillery of psychological war. Step by step, as the gulf closed, they were transformed: one moment cowboys in a shootout, the next gladiators beneath a burning sun, then pirates, then cartoons, until all of history seemed to converge upon a single stage.

And when they finally got close, the storm broke. Lightning split the sky, and from its brilliance emerged Michael Buffer himself, the herald of spectacle. His voice, eternal and unmistakable, summoned the ring into being. And in that instant, the odyssey resolved into its truth: two men, gloves laced, ready to write the next chapter of heavyweight immortality.

Agency:

BigTime Creative Shop

CEO – Mohammed Sehly

CCO – Rayyan Aoun – Sn. AD – Gustavo Bilesimo - Sn. AD – Fadi Abdeen- Agency Producer – Inas Nagy – Head of Creative & Innovation Operations – Ehab Armanious

Production

Directed by Ernest Desumbila

Managing Director: Eva Laffitte Production Team: Montse Urniza, Rebecca Johnson, Laura Barge Supervision Team: Nico Zarza, John Prieto, Albert Montero Production/Post Production Company: SAUVAGE.TV