5v5An original format that redefined boxing
Boxing has never been a team sport, until we flipped the script. 5v5 turned the old-school undercard into a high-stakes war between two titans of promotion: Eddie Hearn and Frank Warren.
Gold – Effie MENA
Five fighters each. Identities kept under wraps. A cinematic reveal that felt more like a movie premiere than a press conference. The film itself pitted the fighters against each other like playing cards in a hand of poker.
As each fighter was revealed, the stakes got higher. Both promoters were putting their reputations on the line and the fighters were risking it all. But by breaking the rules of boxing promotion, we made every fight feel like a main event.
“Inaugural 5 vs 5 in Riyadh was like the Ryder Cup for boxing.”
The Telegraph
Chairman of GEA: H.E. Turki Alalshikh
Client: Riyadh Season
Agency: BigTime Creative Shop
CEO: Mohammed Sehly
CCO: Rayyan Aoun
Senior Business Director: Ziad Chehab
Social Media Director: Nael Girgis
Agency Producer: Inas Nagy
Art Director: Gustavo Bilesimo
DIRECTOR - Leigh Powis
PRODUCTION COMPANY - ProdCo
MD - Jon Adams
EP - Amy Appleton
HOP - Sam Levene
PRODUCER - Theo Hue Williams
PM - Nicola Sims
PA - Hayley West
PA - Matt Ashworth
PRODUCTION SERVICE COMPANY - Icon Films Sofia
MD/EP - Emil Rangelov
SERVICE PRODUCER - Millen Nickolov
SERVICE PRODUCER - Beba Yordanova