Pepsi Football Nation

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Awards
WBU

Pepsi Football Nation is built on the belief that football is more than a game – it is a shared culture that unites fans across borders, rivalries, and backgrounds.

The campaign turns football fandom into a living nation, where chants, rituals, debates, rules, and celebrations are the currency that connect people.

Pepsi becomes the symbol and facilitator of this collective experience, bringing fans together in the moments where football is felt most intensely.

Credits
Chairman of GEAH.E. Turki Alalshikh
AgencyBigTime Creative Shop
CEOMohamed Sehly
CCORayyan Aoun
Senior Business DirectorZiad Chehab
Senior Agency ProducerInas Nagy
Senior Art DirectorGustavo Bilesimo
EditingMarshall Street
EditorPatric Ryan
Assistant EditorHannah Yerbury
ProducerFay Butler
Production CompanyRESET UK / Creators Inc
DirectorGuy Ritchie
Executive ProducerChris Barrett
Executive ProducerDave Morrison
Executive ProducerJani Guest
ProducerAnnabel Ridley
Director of PhotographyEd Wild
1st ADJoe Geary
Production DesignerSophie Becher
Stunt CoordinatorMark Mottram
Costume DesignerLoulou Bontemps
Executive ProducerAnna MacDonald
ProducerDale Amanda Heron
VFXFramestore
Creative Direction & VFX Supervision
ECD and VFX SupervisorWilliam Bartlett
Compositing SupervisorLuigi Russo
VFX Shoot SupervisorMurray Butler
CG Supervisors Patrick Ross, John Montefusco, Jay Khan
View all credits